Born in Leeds, Bob qualified as an accountant and has since spent much of his career in sales and/or finance. For much of his early career Bob focused on the global automotive industry, evaluating corporate potential to ensure well resourced, financially secure entities. He joined Virtue Fusion (Alderney) Ltd as CEO in 2007 and has since doubled the size of the operations and established it as one of the leading Bingo and networked games providers available to the market.