Alex has been working in online gaming industry for the past eight years. One of the founding members of Virtue Broadcasting Ltd (now World Television PLC) he headed up the technical division for a number of years before leaving to start up Virtue Fusion Ltd in 1999. The company has grown from strength to strength under Alex's management and now employs 160 staff. For the six years prior to joining Virtue Broadcasting, Alex worked at Gerrard & National PLC, a merchant bank based in the city trading futures and options.